LOTUS Flower: Fashion Weeks Hottest Fashion Show and Party featuring young Avant-Garde Designers
Fashion Week in NYC is moving on just past 7th on Sixth. This year the biggest fashion show and party will be at SeSSA in NYC. On the evening of September 18th 2003, New York’s SeSSA nightclub at 208 West 23rd street will host Avant-Garde 2003’s Designers, AME:KOH Couture, PERFECT BLUE and BLACK RABBIT; doors open at 5pm and show time 6:30pm. This group of designers will prove that the future of Fashion is Alive, well and living in NYC, the fashion center of the world. The serge of artistic talent emerging through the reconstruction of this world we live in will be presented on the Runway of New York Cities fashionably prestigious SeSSA in NYC. The club will host a themed Fashion event aimed at the press and buyers for their Spring 2004 collections.
LOTUS Flower is the name of the event and the fashion show will be presented in a South Pacific and Balinese style. The clubs (SeSSA) magnificent Balinese décor was the inspiration for the event. LOTUS Flower will revive your fashion senses in a world of Balinese splendor, indulge in the opulence of the South Pacific, and expose you to today's hottest young designers. This event is a culmination of NYC's hottest design talent complete with a presentation that will knock your Balinese sandals off. This will be the hottest fashion Event in NYC!!!
While the above designers are the top billers for the event, other designers showing are some of NYC’s freshest talent; Accessory designers, LOVERS & REBELS, SK Wilbur and ENV by Ramona Tillis. Additional sponsors include the 7thSpot.com a new online retail outlet for new design talent launching September 2003 and Pinkie Swear Cosmetics.
The designers will have an opportunity to meet the press and buyers at the PRESS & BUYERS LOUNGE held at the same location on the lower level from 7pm to 10pm. Designers collections will be on display and the press will have opportunities for interviews and viewing of pieces from each collection Fall 2003/Spring 2004. Patrons of the show will receive a free buffet and martini bar along with this exotic fashion presentation.
Presentation is everything during this time of year. Designers usually go out of their minds trying to find a way to show their collection along with their complete visualization of it’s concept in a creative fashion show or presentation. Designers in NYC are stronger and more creatively focused then ever before. Since 9/11, the fashion industry has taken a turn towards mass market and retailers whose product names mean safety and security. Now there seems to be a new emergence of the end consumer wanting something a little more daring, something "new" or even just improved on. The apparel market has always had an underground and elitists design movement. However, the designers of this movement do not always have the funds to produce large-scale shows and or get a publicist behind them to promote their success and creativity. In the past designers have looked towards companies like GEN-ART and Mercedes Benz Fashion Week to show their fashions to audiences filled with buyers and the fashion media. Most of these events are geared towards lines that are established and supported by large financial backers. Avant-garde Circuit has found a way for the designer to reach their target market and gain the industry exposure they need. The Avant-Garde designers circuit is showing each month at some of NYC’s most prestigious nightclubs and event spaces until February 2004 when they will host a Runway trade event called AVANT-GARDE 2004.
What ever happened to the struggling designer that exudes a tremendous creativity that has never been seen? They struggle to come up with thousands of dollars to help them start –up their own operations. Sometimes the purpose of a Fashion show is overlooked due to the enormous funding and expensive publicity it takes to get the right people there. How can a show like Avant-garde help? The purpose of each venue is to connect the designer with their end consumer as well as buyers and fashion media. The consumer, retail buyers and Fashion Media will be invited to shows to see the designers' collection. This is a local promotional effort, it is designed to help the designer gain market exposure, and recognition through sales to solicit the type of funding needed for a successful start-up or expansion.
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